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　　Reporter: You can start to tell us what you want to discuss this year's Nordic Game Show, it? Kristian Segerstrale: the game is now a good time entrepreneurs. Others occurred in the gaming industry, which are creating an opportunity for entrepreneurs to pursue as a fundamental change in it. Including mobile games, from outsourcing other than product-based services, but also as a digital service. We are from the business and social distribution of model building, this new more and more people. Peer-to-peer distribution, social distribution ... and the business model is to buy products, you like to buy the game. And no one is truly an expert. Have some expertise, and now many ways business, and industry in the reset to the new entrepreneurs to create a lot. So, I talk about is based on the past I worked as a 8-9 years of business experience, and I learned to be honest experience. I have learned to solve problems, and I will remain a very useful skill, but the problem is at least worth pondering. This will be the outcome of the talks. Reporter: Yes, your experience allows you to set up a Playfish? Kristian Segerstrale: I was lucky, Playfish is the second match of my business. In 2001 I started Macrospace mobile game company, I had not done anything with the game-related. Playfish is very easy to set up a little, I already know, do have a lot of people in this industry, can more easily raise funds team, it happens very fast, it only has six years experience in building companies.